By Willy Nkya
Dar es salaam is the largest
city in Tanzania, actually, It is the largest city in East Africa by population,
as well as a regionally important economic centre. Located on the Swahili coast, the city is one of the fastest growing cities in the world. Dar es Salaam is
Tanzania's most important city for both business and government. The city
contains high concentrations of trade, services and manufacturing
compared to other parts of Tanzania, and Downtown includes small businesses run by traders. Kariakoo is among the CBD(Central business
district ) of Dar es salaam where Atukuzwe
Tuza is among the shop owners,owning a Jewelry shop (Atu’s Jewerly
palace) in the busiest street in Kariakoo (Congo/Aggrey street). She started her jewelry
business in September 2017 and it has
been a total success. Atu,as she is well known, sells jewelry originally from China ,in retail and
wholesale .
In a recent Q&A interview
with Atukuzwe we talked so much about
the jewelry business and Atu has a lot to share especially if you want to know
and learn all about the jewelry business in Dar.
M.P: Why
did you choose jewelry business ?
Atu: “I actually chose jewelry
business because ,its a business that I have been interested in for a very long
time!Thou I didn’t know how I will
manage to get there ,but by God’s grace here I am today !”
Atu: “sufficient capital, suitable location , appropriate target market and unique
brands and design. Example I choose to establish my business in kariakoo because
I saw kariakoo as the biggest business market in Tanzania ,and my intention is
to make my business to be known in the whole country and world in general”
M.P: What
specific type of jewelry do you sell?
Atu: “I sell normal English gold jewelry, I have watches for both
males and females, necklaces ,earrings ,bracelets, head gears of different
design Yaani I have so much to offer people should just visit”
M.P: What
challenges do you face doing business in dar ?especially the type of business
you do?
Atu: “Challenges
are inevitable in any business ,so what I mostly face is people like low prices
regardless of the quality of the jewelry ,some even demand a discount on the
lowest priced items”
M.P: What
marketing strategies do u use?
Atu: “My marketing strategy
is simple, I normally interact with my customers by offering great customer
service like solving their problems in case they come with their complains about
my products, this helps to put a good word about my business out there. Also I offer
great treatment especially to my daily and common customers ,by remembering and
frequently contacting them .this creates a good bond and helps the growth of
the business ,sometimes I use social media especially instagram to market my products”
M.P: What’s
the most expensive and cheapest item in your store?
Atu: “The
piece with the highest price is a wedding necklace costing 200000 Tshs (100
USD) and the lowest price are earrings costing 2000tsh (1 USD).there is
something for everybody in my store”
M.P: What
type of jewelry is a perfect Christmas and new year gift to someone?
Atu: “Jewelry is an all year
gift, regardless of the season , jewelry is that one perfect gift that doesn’t go
out of style. For this Christmas a watch for the guys is a good idea, but also
this might be the time to pop that question, so an engagement ring also works
too.”
M.P: What
message do you have to people interested in doing business like yours?
Atu: “I am actually encouraging
them to pursue their dream! despite the ups and downs they shouldn’t be scared.
But like I said before they should make sure they are ready and research more
about the business the want to start. jewelry business is good if you do it right,
so Karibuni Sana”
Atukuzwe is that young
business woman that Tanzania should watch out,and I believe she poses as a good
example to young ladies and youth in general with her hustles to making it in
life as an independent young woman.
Incase you need to learn more about jewelry contact Atukuzwe +255745504050/621005233 Or visit her instagram page @atusjewelryp_collection.
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