Marriott International Debuts Four Points by Sheraton in Tanzania


ARUSHA, Tanzania, October 23, 2017/ -- POINT 1: Marriott International, Inc. (NASDAQ: MAR) (www.Marriott.com) today announced the opening of Four Points by Sheraton Arusha, The Arusha Hotel, marking the debut of the brand into Tanzania. Founded in 1894, The Arusha Hotel, has emerged as a city landmark playing host to many dignitaries and well known personalities over more than 120 years. Rebranded after renovation, the hotel retains its unique charm reminiscent of a bygone era and a fabled past.

Located steps away from the famous Clock Tower, known to mark the center point from Cairo to Cape Town, it is easily accessible from both Arusha as well as the Kilimanjaro International Airport. Nestled within three acres of lush tropical gardens, it sits snugly in the central business district of the city, within the shadow of the majestic Mount Meru forming the perfect gateway to the popular Serengeti Northern Safari Circuit and to Mount Kilimanjaro.

POINT 2: “The entry of the Four Points brand into Tanzania is a significant addition to our rapidly growing footprint in Africa and reflects the strong traction the brand is gaining in the region,” said Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International. “Tanzania has long been on the global travelers’ bucket list and the Four Points brand with its blend of stylish comfort and genuine service offers an ideal choice at an honest value.”



POINT 3: Designed for the modern traveler with an emphasis on approachable design, the 106 room Four Points by Sheraton Arusha, The Arusha Hotel, features spacious and modern rooms including suites. It also offers an all-day dining, a coffee shop and houses the famed Hatari Bar, named after John Wayne’s safari epic. The bar is believed to have been frequented by the actor during his stay in Arusha while he was shooting for the film. Today, guests can experience the brand’s signature Best Brews™ program featuring an array of local beers and watch their favorite sports matches while unwinding with friends and colleagues within a storied past.

Other facilities include an outdoor pool and a state of the art fitness center. It will also soon add a poolside bar. With 5500 square feet of flexible indoor meeting space and sprawling, verdant gardens, the hotel is an ideal venue for meetings of any size as well as elaborate social events and weddings.

Reflecting the brand’s promise to provide what matters most to today’s independent travelers, the hotel offers the brand’s defining touches, including the Four Points by Sheraton Four Comfort Bed, complimentary bottled water in all rooms, fast and free Wi-Fi throughout the hotel and energizing breakfast with fresh coffee helping guests enjoy their day from start to finish.

"Our vision is to reinvent the definition of travel, transforming the hotel into a preferred choice for guests whether on business or adventure,” said Upjeet Singh Sahota General Manager, Four Points by Sheraton Arusha, The Arusha Hotel. "We are committed to creating memorable guest experiences by combining the signature brand experience with the hotel’s rich history, unique character and the city’s local attractions."

POINT 4: Four Points has proven to be a global hit with its distinctive identity and ability to meet the increasing demands of the modern, everyday traveler. The brand is experiencing incredible growth momentum having recently crossed the 200th hotel milestone globally. In East Africa alone, the brand debuted in Kenya earlier this year with the opening of Four Points by Sheraton Nairobi, Hurlingham and is gearing up to open two more hotels, Four Points by Sheraton Nairobi Airport and Four Points by Sheraton Dar es Salam in the next few months.

For more details, log on to www.FourPointsTheArushaHotel.com.

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SFW Washington Benbella Emerging Designer Competition Named finalist for SFW & Awards show

Ten emerging designers from around the nation have been chosen as finalist for the 10th SFW Washington Benbella Emerging Designer Competition. The finalist selected from a pool of around thirty entries, will present their collections at the Swahili Fashion week & Awards  show to be held on 1,2,3 December in Dar es Salaam Tanzania.
 “The 10th Edition of WB-EDC has been one of a kind. Not only was it competitive but also astounding. The 10 finalists truly characterize attributes of this year’s theme. All eyes and ears of fashion fans are wide open for their first ever designed attires during the 10th Anniversary celebration. I argue everyone to come witness the fashion world of these newest in the fashion Industry. Come one! Come all” Swahili Fashion Week Project Manager, Glory Urassa.
This year’s selection committee, made up of Jamilla vera Swai (Designer), Samuel Zebadayo (Designer), alongside fashion stylist Rio Paul, were impressed with unique sketch and quality fabrics Coming from youth who are eager to takeover fashion industry
Over the past ten years, since it started in 2008, Swahili Fashion Week Washington Benbella Emerging Designers competition has gathered over thousand talented young designers from across Africa who continue to practice sustainable fashion designs, Launching their own brands and showcasing collections on catwalks across the world. The following are the past winners Shaabaz Sayeed (2016), Kulwa Mkwandule (2015), Medrad Mlowe (2014), Bhoke Chacha (2013), Philista Onyang’o (2012), Subira Wahure (2010), 2jenge Africa Mataley (2009) and Edwin Musiba (2008).
“We are proud to present another exceptional year of Swahili fashion week emerging designer competition and look forward to seeing our finalists showcasing their work on a world stage. Friendships and long-term collaborations are often forged behind the scenes as finalists take advantage of the unique networking opportunities with big designers and fashion industry elites who will be available to them.” Stated Swahili Fashion Week Fashion Coordinator, Lightness Kitua.
The panel of judges set and picked the first selection of 10 contestant who are Liberatha Alibalio, Charity Nyaimaga, Maryimmaculate Gervace, Emmanuel Kisusi, Agness Sixbeabeatus, Mohammed Juma, Anjali Borkhataria, Edina Ibrahim, Gisela Kaguo, Jackline Ottaru. The process will continue until they find a winner of Swahili fashion week emerging designer 2017 who will be announced on the third and the last day of Swahili fashion week 2017 which will held at National Museum from 1st to 3rd December 2017.

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